Your Extra-fabulous Book Launch Planning Guide

You’ll want to launch your book with a bang so good planning is at the heart of making sure your extra-fabulous book launch is a complete success. Here are a few guidelines and ideas to help get you started.

Get Prepared

Timeline: 2 – 4 months before book release

Some Tasks:

  • Tweak your website – Fine-tune and prep your website for maximum impact.

  • Optimize your Amazon page – Get your book cover and description up on Amazon. Don’t forget to define your categories and tweak your author biography.

  • Schedule media interviews – Reach out to journalists and influencers. Have a great press release ready to go.

  • Write and send a press release – Send your PR to your local media outlets, anyone associated with your launch (like the venue) and try a few online resources for PR such as HARO and PR Hunters.

  • Schedule guest blog posts – Reach out to blogs that compliment or align with your book topic.

  • Find a venue for your launch party – Be creative and find a venue that is meaningful to you or aligns with your book topic or content.

  • Recruit your launch team – It takes a village, so plan on having a few key people assisting you at the event. Your muse, graphic designer, event coordinator, and street team can help you stay on track, help your event look polished, and keep the energy high.

  • Build your email list – If you have not started a email list, do it now. You can use a service like Mailchimp or Constant Contact. And don’t forget to have a pop-up email boxes on your website.

  • Your GoodReads page – Super readers use GoodReads to find great books, and they also use it to recommend books to friends. Get your profile started then add your book info. Better yet, List a Giveaway and get more buzz for your book.

  • Get book reviews - Use to request book reviews from real folks who will give real feedback.


Timeline: 30 days before launch

Some Tasks:

  • Finish planning your launch party – The devil is in the details. This is your party and your time to shine. Make it fun for you and your guests by being super prepared.

  • Make a 30-day plan - Create a plan that includes 3-5 touch points each week leading up to the launch day. It can be an email on Monday, a social media post on Wednesday, then a blog post on Friday.

  • Email campaign- Send a series of emails to your list introducing them to your book. Remember, you don’t want to send messages saying, “Buy my book! rather find a way to get your list saying “I gotta buy this book!”

  • Develop your Media kit - Include a short and long bio, your social media handles, and high resolution images of your book cover and of you.

  • Social media campaign- Design a few images (try Canva App for on the go mobile images you can customize) that you can post on Instagram (that will push to Facebook automatically) or use Linkedin or Pinterest depending on your content.

  • Launch action plan- Assign activities to your team with all the details of who, what, where, and when.

  • Online pre-party- Think about hosting an online event to gain some buzz before your launch. Try Periscope, YouTube, or Facebook Live.


Timeline: A month or two after your launch

Some tasks:

  • Media interviews – The book is ready in hand and you have launched with a party. Now go talk about it with media and influencers.

  • Post-launch email campaign – These are the emails that come out after your book releases.

  • Speaking events – If public speaking is your thing, this is one of the best ways to sell books. You’ve set these up ahead of time, and now is the time to start speaking! Be sure to give those in the audience a way to sign up for your newsletter list.

  • Book signings and public readings – Make sure you keep a schedule of all these events so you don’t double-book yourself. Find the best way to keep all your appointments organized and timely. Maybe try using Google Calendar or Trello.

  • Amazon advertising – As a self-published author, you’ll need to use every tool available, so get ready to hit the go button on your Amazon ads.