With so much noise about self-publishing, hybrid publishing and partner publishing versus traditional publishers the Independent Book Publishers Association (IBPA) has released a document outlining 9 criteria’s. The publishing path is more visible.
When I speak with prospective clients, this question often comes up. My answer is this: Absolutely go with a traditional publisher if you can. The benefits of being able to say Random House or Penguin Books is your publisher is a privilege no author should overlook.
Design a great online cover. When images are viewed in thumbnail view, obviously everything gets smaller and harder to read. Be sure your online cover is colorful and the main title is clearly visible.